Behind the scenes: Sharon Wee’s cupcakes for GFWS

17 July 2010
by Phuoc

I had mentioned before that Sharon Wee was going to have a stall at the Good Food and Wine show. She will be there to promote her creations and sell a limited number of cupcake packs each day, so make sure to get there early to get your hands on these adorable cupcakes. Cupcakes are $10/carry box of two cupcakes and 2 packs for $18.

Cupcake Pack #1

Cupcake Pack #2

How cute are the penguin and ladybug? I love how she pays so much attention on the finer details. The Penguin/Snow flake pack will feature a chocolate mud cupcake and a coconut with lemon and lime ganache cupcake whilst the Ladybug/Bow pack will feature an orange and poppy seed with white chocolate ganache cupcake and banana and spice cupcake.

I had some free time on Wednesday morning so I decided to helped her out a little by applying some white chocolate ganache onto about 100 orange and poppy seed cupcakes as she spent her time modelling the cute sugar figurines for the cupcakes. So I’ll leave you with a few more photos of part of the cupcake assembly process.

She will be at stand H14. So if you are there this weekend pop by and say hi to her and check out some of her stuff 🙂

Ganaching the cupcake

Clockwise from top left: Ladybugs, ATTACK!, Penguins still in the making, Sharon at work


  1. chocolatesuze

    oooh it’s a penguin army!

  2. mademoiselle délicieuse

    Oh, the penguins are absolutely adorable! Not that I’m, uh, biased because I happen to like penguins anyway. Shame that I don’t feel the same way about royal icing…

  3. Jacq

    oh those penguins are so cute! i love the photo where there’s a whole bunch of them – it’s like they’re multiplying!

  4. thang @

    I knew Sharon from her previous corporate life… wonderful to see her doing something she absolutely loves!

  5. Sarah @ For the Love of Food

    Children would go nuts over these! Very cute 🙂

  6. Richard Elliot

    They look adorable!

  7. Simon Food Favourites

    bumped into her today. such cute cakes 🙂 she had the smallest stand but seemed to have lots of people interested in what she was doing which is great 🙂

  8. Phuoc

    Hi guys! Seems like everyone likes the penguin ones, they are too cute. I think there were some that had different expressions but I didn’t get a photo of them.

    Thang: I believe everyone should work in what they really enjoy the most in life.

    Simon: That’s great!

  9. Dolly

    im def. checking out sharon wee tomorw hahaa

    i cant wait hurray

  10. john@heneedsfood

    I didn’t go to the Good Food & Wine show as crowds annoy the hell out of me! LOVE the cupcakes though, so beautifully decorated!

  11. angie

    I walked pass her stand, very cute indeed though I had my eye on other things to sample and buy.

  12. kristy @ ksayerphotography

    These are so adorable.
    I love the little line up of penguins 😛

  13. Anh

    I love these cute cakes!

  14. Phuoc

    Dolly: Hehe.. Nice bumping into you on Sunday

    John: It has been better than what it was two years ago (the first time Gordon Ramsay came to the show) but people can be such animals when it comes to freebies.

    Angie: I hope you enjoyed your time there

    Kristy & Anh: Had a cupcake last night and didn’t want to eat the sugar figurines – too cute!

  15. dario

    Wow, these are so cute ! amazing.
    Dario 🙂

  16. kewpie

    hey Phuoc, love the penguins… so pretty…. friend of mine is getting married in Jan next yr and Sharon’s making her cake…. she’s thrilled at finding Sharon!

  17. Phuoc

    That’s awesome! Sharon does make kick ass cakes. I love the amount of little intricate details she places into her creations. Can’t wait to see pictures of it 🙂

Leave a Reply